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Measuring & Improving Customer Engagement with Email Marketing

Oct 2nd, 2017

Compared to average customers, engaged and loyal customers can help boost a company’s revenue by 23%, according to a recent Gallup survey. Here, you’ll find some great ways to increase customer engagement through your email marketing. How many times have you done a Google search and clicked through to find irrelevant, low-quality information? Or been baited to click on a Facebook headline, only to be disappointed by the content? That type of marketing may get a click, but it doesn’t engage users or succeed in building a strong relationship with prospects and customers. The same is true for email campaigns: Engaging your email subscribers is vital in terms of encouraging prospects to become loyal customers and increasing brand revenue.


9 Insights for Email Marketing Breakthroughs

Sept 27, 2017

According to Smart Insights, on an average, only about 22.87% of your email subscribers – the people who actually said they want to hear from you – open what you send. Even worse, only 3.26% click your calls-to-action. This means that 96.74% of your subscribers never even see the “on-the-money” content you’ve spent so much time creating. Yet, email is still one of the most profitable and effective means of not only communicating, but marketing. It’s quick and personal, yet still professional and timely, which makes it perfect for businesses to communicate with their target. To help you get your own 96.74% to start engaging, here are nine email marketing breakthroughs to drive clicks and get results.


Overcoming marketing automation challenges

Sept 12, 2017

Marketing automation has continued to rise in popularity over the last year. It’s no longer a fun tool for the big dogs. It’s become widely integrated and companies that have successfully seized the marketing automation reigns have pulled way ahead of the pack. Latest research shows that the marketing technology industry is worth $20 Billion and there are more than 1000 providers has exploded since 2014.

On average, 49 percent of companies are currently using marketing automation, with 55 percent of B2B companies adopting the technology. That’s a 12 percent B2B increase since 2015. Almost 63 percent of marketing executives plan to further increase marketing automation spend going into 2017, perhaps without considering serious issues impeding system implementation within their organizations.
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For lead generation, 87% of B2B marketers’ use email marketing to generate new leads, while 31% of B2B marketers cite email marketing as the channel that makes the biggest impact on revenue.

In terms of return on investment, the Direct Marketing Association (DMA) found that email marketing delivers a $40 return for every $1 spent.

According to Smart Insights, on an average, only about 22.87% of your email subscribers – the people who actually said they want to hear from you – open what you send. Even worse, only 3.26% click your calls-to-action. This means that 96.74% of your subscribers never even see the “on-the-money” content you’ve spent so much time creating.

According to a study conducted by the Aberdeen Group, ninety-six percent (96%) of organizations believe that email personalization can improve email marketing performance. And they’re right. On average, personalized emails improve click-through rates by 14% and conversion rates by 10%.

According to Experian’s Quarterly Email Benchmark Report for Q3 2014, 53% of total email opens occurred on a mobile phone or tablet.

On average, 49 percent of companies are currently using marketing automation, with 55 percent of B2B companies adopting the technology. That’s a 12 percent B2B increase since 2015.

Almost 63 percent of marketing executives plan to further increase marketing automation spend going into 2017, perhaps without considering serious issues impeding system implementation within their organizations.

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